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蒙特斯品牌啤酒包装的故事 

2020-10-17 23:45 发布

平面设计 /[广告创意]
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The new Single Source lager is a single minded brand that heralds its own craftprocess.   A uniquely New Zealand batch-brewed beer, it isunswervingly true to the land and the people from which it originates. Like theresulting flavour, the design needed to embody its real character, integrityand undeniable class.

Thedesign approach was to place the product at the fore – the idea of ‘The journeyof creation’ is the story of creating a beer that fits the brewer’s exactingideals. The name Single Source is the process – handpicking, the beer’straceable origin and craftspeople, the bottle as a protector, the signatureline as the human imprint on the beer’s creation.  



Wehonoured this rich brand story through every facet of the packaging. The blackbottle adds to our objective of preserving freshness but it also allowed SingleSource to look different within the beer category, gave shelf appeal andprovides a striking counterpoint to its label. The signature Monteith’ssilhouette was retained to ensure Single Source sits within the Monteith’sfamily of beers, but by using a black glass bottle we are protecting thecontents from light and heat (black bottles are ten times better at protectingthe beer than green bottles) to retain the beer’s unique characteristics.





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新的单一来源的啤酒一个一心一意品牌,预示着其自己的craftprocess 。一个独特的新西兰批量酿造的啤酒,它的土地和人民从它起源isunswervingly真实。像风味theresulting ,设计需要体现它的真正性质, integrityand不可否认类。

Thedesign的做法是产品脱颖而出 - “创建journeyof的想法是创建一个啤酒适合啤酒exactingideals的故事。名称单一来源的过程 - 亲手挑选, beer'straceable起源和手工艺,作为保护者的瓶子,啤酒的创造的人类印记的signatureline 。



Wehonoured丰富的品牌故事,通过包装的方方面面。的blackbottle添加保鲜我们的目标,但它也允许SingleSource的内啤酒类看起来不同,给货架吸引力提供精工制造的一个醒目的对位,在其标签。签名Monteith'ssilhouette被保留,以确保单一来源坐在内的啤酒Monteith'sfamily ,但采用了黑色的玻璃瓶,我们的热和光保护程序的内容(黑瓶好十倍在张淑芬的啤酒比绿色瓶)保留啤酒的独特的特点。
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